How to Increase Your Revenue and Productivity With Goal Setting
iKizmet launches a first-of-its-kind goal-setting feature to help fitness businesses align around short- and long-term goals using historical data and real-time insights.
As a fitness studio owner whose business relies on attendance and recurring revenue, setting goals is vital. Setting goals—and tracking them—makes it possible to troubleshoot risks before they become problems and, ultimately, earn the revenue you need to support your team and grow your business.
That’s why we created goal setting in the iKizmet dashboard. Goal setting makes it easy to track monthly attendance, membership, revenue, and retention objectives—all on one screen. Plus, you can see exactly which goals are most and least likely to succeed based on your unique metrics. Armed with this insight, you can adjust your business activities in real-time to help meet or exceed your goals.
Accounting for historical data, goal setting automatically projects the likelihood of reaching each goal based on your current pacing. For example, if you set a goal to increase new member sign-ups by 20% in January, iKizmet will track your current sign-ups against your goal throughout the month—showing you exactly how many sign-ups you still need to hit your target. This knowledge allows you to align your sales and marketing efforts with your progress—and celebrate your success with you reach your goal. You can track your progress anytime from the iKizmet Goals screen, as well as through automated weekly progress emails.
The benefit of goal setting is twofold: increase revenue and boost productivity. Here’s how it works.
Set Goals to Increase Revenue
Revenue goals—nothing new, right? Every business has them but not all businesses achieve them. The difference between setting revenue goals and actually achieving them comes down to tracking. Businesses who proactively track their progress are more likely to succeed because they can quickly troubleshoot risks and focus on activities that support their goals.
For example, if you missed your goal of increasing attendance among returning clients last month—you might adjust this month by running a 30-day challenge and offering a prize to the client who attends the most classes. During this time, you can track your progress using goal setting to identify how much the challenge moves the needle.
Set Goals to Boost Productivity
Setting goals is also a great way to increase productivity within your organization. Clear expectations give your team a shared vision to rally around. For example, if your goal is to double retention among new clients who sign up for an intro offer, your team knows to focus on nurturing relationships with those new clients.
“Goal setting is especially powerful for multi-location studios because it allows regional managers to set and track goals across locations while supporting communication and collaboration across teams,” explains iKizmet founder Andres Moran.
It only takes a few minutes to create goals in your iKizmet dashboard. You set the numbers—our algorithm does the rest. Not an iKizmet subscriber yet? Request a demo today and start setting your goals for the year ahead.