Pricing using Earned Revenue Per Visit (ERPV)

Pricing Intelligently should be at the core of everything you do for your business Pricing doesn’t have to be a guessing game. Most of us price our services on intuition and we are really bad at it.  The worst part is price guessing really harms our operations....

Behind The Numbers: Devon Williams of Pole Pressure

Behind the Numbers is our ongoing look into successful businesses. We interview studio owners, and the people behind the success to find out how they use data to make better decisions. Here is our ninth edition with studio owner Devon Williams of Pole...

How do your studio’s numbers compare?

Have you ever wondered if your new student conversion rate is good? Is your studio's monthly membership conversion on par with the industry? Download our Industry Metrics Guide and you'll get answers to these questions and more. "We converted 15% of our...

Retention = Revenue

Retention of new clients is by far the simplest way to increase monthly and yearly revenue. As 50% or more new clients do not come back after the first visit, it’s imperative that business owners create a strategy around the process of retention. A focus on new...

iKizmet Monthly Protip

If you aren't collecting a referral source from your new clients in your MINDBODY system, iKizmet can’t track and show you where your clients are coming from or where to spend your marketing dollars. To better understand how to utilize this data in iKizmet click here....

Number of Intros Sold: An Important Metric to Track 

iKimzet has many charts to look at routinely for all your business needs. Today we are going to take one chart and break it down and explain why it's an important metric to track.  Number of Intros Sold Chart: (found in your marketing tab) This chart quantifies on a...

Behind The Numbers: Marshall Evans, Cat Tilt Studio

Behind the Numbers is our ongoing look into successful businesses. We interview studio owners, and the people behind the success to find out how they use data to make better decisions. Here is our eighth edition with studio owner Marshall Evans of Cat Tilt Studio Tell...

Understanding Your Sales & Marketing Funnel

Check out our recently blog in the MINDBODY business section.  If you’re like most gym or studio owners, you’d love to be able to wave a magic wand and get new members walking in your front door. In reality, it isn’t that easy. If you’ve ever listened to a business...

Behind The Numbers: Sarah Zemp, Industrial Barre

Behind the Numbers is our ongoing look into successful businesses. We interview studio owners, and the people behind the success to find out how they use data to make better decisions. Here is our seventh edition with studio owner Sarah Zemp of Industrial Barre. 1....

5 Awesome (and Hilarious) Yoga Trends

You can't miss it. Its all over the news and Facebook. Yoga is here and more recently the awesome and fun ways Yoga is being practiced. 1. Cat Yoga: The mewest exercise trend. They meow, kiss your face, and attack your ponytail. Cats have a magical way of making you...